It's all about the hustle!
When you run a small business, you wear many hats. You're in charge of making sure the world knows who you are and what you do. You're also responsible for figuring out exactly how to do that in a way that serves and protects you, your time, work and energy.
In this interactive presentation and discussion, we'll cover ways you can use personal branding, social media, content, marketing and storytelling to raise your profile, make valuable connections, drive more leads and welcome new customers or clients. We'll also touch on prioritization, how to use energy management to maximize your productivity and why you need a reverse to-do list.
Jessica Lawlor is the president and CEO of Jessica Lawlor & Company (JL&Co), a specialty communications agency focused on content management and creation, public relations and digital marketing. She previously spent six years working in healthcare communications and travel/tourism PR.
Jessica is an accomplished writer, speaker and personal branding expert in the Philadelphia area. She blogs at JessicaLawlor.com about getting gutsy: stepping outside your comfort zone to reach your goals and live a life that makes you truly happy.
Non-profit: For Pete's Sake Cancer Respite Foundation
, giving patients and families a break from cancer in a secure and comfortable environment.